Université du Luxembourg
corporate identity and graphic chart based on existing logo, 2007
The Université du Luxembourg is multilingual, international and centred on research. Its students and researchers have opted for a dynamic institution with a human face. The corporate identity relies on the use of in situ photos to reflect a young and dynamic image of proximity. The predominance of white, right down to the background of the photos, a restricted chromatic range and a sobre but modern typographical play presents a serious and rigourous image while staying fresh.
The corporate identity is constructed with a graphic vocabulary developed from the existing logo: 3 emblems (shapes extracted from the logotype uni.lu) and 3 colours to distinguish the 3 faculties. The emblems recall the tradition of the University's coat of arms while modernising the shapes. A formal language is created using its three characteristic shapes.
The university chart presents simple rules, and has a page layout of a certain number of predetermined formats. The creation of templates allows a simple self-management and thus guarantees a stronger visibility as far as internal usage is concerned.