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corporate identity and graphic chart based on existing logo, 2007
The Université du Luxembourg is multilingual, international and centred on research. Its students and researchers have opted for a dynamic institution with a human face. The corporate identity relies on the use of in situ photos to reflect a young and dynamic image of proximity. The predominance of white, right down to the background of the photos, a restricted chromatic range and a sobre but modern typographical play presents a serious and rigourous image while staying fresh.
The corporate identity is constructed with a graphic vocabulary developed from the existing logo: 3 emblems (shapes extracted from the logotype uni.lu) and 3 colours to distinguish the 3 faculties. The emblems recall the tradition of the University's coat of arms while modernising the shapes. A formal language is created using its three characteristic shapes.
The university chart presents simple rules, and has a page layout of a certain number of predetermined formats. The creation of templates allows a simple self-management and thus guarantees a stronger visibility as far as internal usage is concerned.